'PURE' Fashion News
The below-portrayed extracts of this project include photo shoots for the fashion news company 'PURE'. These images were prepared by creating mood boards in advance and carefully considering location, styling, hair/make-up, and pose. The items regarding styling consisted of new and upcoming designers from fashion capitals and rising fashion capitals. In addition, vintage items were a part of the process too. Instagram was the main focus for this brand, on which educative videos on brands and fashion terms are explained. Comprehensively, 'PURE' intends to inform the fashion consumer about more unspoken topics in the industry, support impactful smaller brands, and aspires to be more honest about what is, in reality occurring in the fashion industry with regards to major fashion houses.